To commemorate the 90th anniversary of Yoshida & Co., the POTR brand has released a limited-edition item, "RIDE BLACK," from its popular RIDE series.

The "POTR RIDE" series is designed to offer convenient transport for diverse lifestyles, allowing customers to safely transport their belongings while traveling by vehicle, walking, or running

. The seven-piece lineup offers a selection to suit every lifestyle, regardless of age, gender, hobbies, preferences, or residential area.

The main material is nylon twill, with PVC coating for enhanced water resistance. The bottom gusset, which is prone to stress, is made of Cordura ballistic nylon for increased durability. Sling binders are also located on the front and bottom of the bag, allowing for easy attachment and transport of personal items.

The backpacks and waist bags feature crossed tape for a stylish look. The innovative shoulder straps allow for smooth, one-action adjustment.
■ CARRYING EQUIPMENT STRAP: Patent No. 6698930 / Design No. 1659605 The

bag also comes with an original chain* made from a racing bicycle chain that combines functional beauty and durability. This versatile chain can be attached to bags, small items, or pants belt loops as an accessory.

The interior is adorned with a limited-edition POTR tag commemorating the 90th anniversary.
Each item also comes with an original drawstring pouch featuring the same limited-edition 90th anniversary tag sewn onto it. It

also includes a reflective band that reflects light from car headlights and other sources. The original POTR design can be used in a variety of situations, such as attaching it to a bag or arm while running, or preventing pants from getting caught in the strap while cycling.

This messenger bag features a spacious main compartment and a padded interior pocket large enough to hold a 16-inch laptop. Side pockets can hold a 600ml water bottle or a folding umbrella. A zipper on the top back allows direct access to the interior, allowing you to access your laptop or other belongings without opening the flap. The opening of the compartment can be fastened with metal fasteners, ensuring the bag retains its shape.

*About the original chain
: This chain is made by Izumi Chain, a top brand known worldwide for its outstanding craftsmanship and high quality, which has been making chains in Japan for over 100 years. It is not included with the roll bag.

Release date: Friday, January 30, 2026.