*This item is sold via lottery application on the official online store.

YOSHIDA & Co. 90th Anniversary Project 015 “HELLO KITTY × PORTER”

To commemorate the 90th anniversary of Yoshida & Co., we will be releasing collaborative items with "HELLO KITTY," one of Japan's most popular characters.

Hello Kitty is a beloved Japanese national character that has been enjoyed by people of all ages since its creation in 1974. Two years ago, it celebrated its 50th anniversary and has now become a global icon, operating in many countries and regions.

This collaboration features an original design of Hello Kitty dressed as a "Porter" bag, printed on cotton-bonded fabric, and the charm of the brand's trademark red ribbon detail, which is reproduced in a plump, three-dimensional way.

This special collection, commemorating the 90th anniversary of Yoshida & Co., includes bags, wallets, Hello Kitty plush toys, T-shirts, key charms, and other items featuring original PORTER designs.

The bags and wallets feature a beautiful, glossy nylon fabric with a print combining Hello Kitty and heart patterns, available in two colors: black and red. The fabric is bonded, giving it a soft, plush feel. The
lining incorporates three colors inspired by Hello Kitty's white and red ribbons and blue overalls.

This backpack is appealing for its high visibility, thanks to its drawstring closure that allows the opening to be widened. The main compartment can be accessed via a side zipper, making it easy to pack and unpack.
Two large front pockets can accommodate items like smartphones.