*This item is sold via lottery application on the official online store.

YOSHIDA & Co. 90th Anniversary Project 015 “HELLO KITTY × PORTER”

To commemorate the 90th anniversary of Yoshida & Co., we will be releasing collaborative items with "HELLO KITTY," one of Japan's most popular characters.

Hello Kitty is a beloved Japanese national character that has been enjoyed by people of all ages since its creation in 1974. Two years ago, it celebrated its 50th anniversary and has now become a global icon, operating in many countries and regions.

This collaboration features an original design of Hello Kitty dressed as a "Porter" bag, printed on cotton-bonded fabric, and the charm of the brand's trademark red ribbon detail, which is reproduced in a plump, three-dimensional way.

This special collection, commemorating the 90th anniversary of Yoshida & Co., includes bags, wallets, Hello Kitty plush toys, T-shirts, key charms, and other items featuring original PORTER designs.

The bags and wallets feature a beautiful, glossy nylon fabric with a print combining Hello Kitty and heart patterns, available in two colors: black and red. The fabric is bonded, giving it a soft, plush feel. The
lining incorporates three colors inspired by Hello Kitty's white and red ribbons and blue overalls.

This 2-way long wallet can store not only banknotes, coins, and cards, but also a smartphone. Its wide-opening gusset allows for easy viewing of its contents at a glance. A
detachable shoulder strap is included, allowing it to be used as a shoulder wallet as well.