YOSHIDA & Co. 90th Anniversary Project 006

YOSHIDA & Co. 90th Anniversary Project 006

“Dyson × PORTER”

To commemorate the 90th anniversary of YOSHIDA & Co., we are releasing a collaboration item with Dyson.Dyson is a pioneering technology company that invented and manufactured the world’s first cyclonic vacuum cleaner, and continues to create innovative appliances including fan heaters, hair dryers and high-fidelity headphones. For this collaboration, themed around “carrying sound,” we have paired the Dyson OnTrac™ headphones, designed with Dyson’s uncompromising engineering philosophy - with a limited-edition PORTER shoulder bag, inspired by the Dyson OnTrac™ colour palette, curated by Jake Dyson. Only 380 sets will be available worldwide.Dyson and PORTER share a deep commitment to quality and innovation, and this philosophy resonated strongly between the two brands. Combining Dyson’s engineering with PORTER’s timeless design, this special collaboration embodies the craftsmanship, spirit of innovation, and uncompromising dedication to creation that both companies uphold.Launch Date: Thursday, December 4, 2025PORTER Store at Central Embassy Sales will begin at 10:00 AM. Service will be provided on a first come, first served basis. Online Channel (PORTER Bangkok Website)Sales will begin onDecember 6th at 9:00 AM.The items will be available at PORTER flagship store, PORTER GINZA, PORTER SHINJUKU, KURA CHIKA by PORTER HONG KONG (HARBOUR CITY), and PORTER BANGKOK, YOSHIDA & Co. Official Online Store, Dyson Official Online Store

*The item will be available on the YOSHIDA & Co. Official Online Store from around 9:00 AM (JST).

*For purchase details at PORTER STORE locations, please check each store’s Instagram account:

@porter_flagship_store / @porter_ginza / @porter_shinjuku

*Each item comes with a special original drawstring pouch featuring an exclusive 90th-anniversary tag.

*Items will be delivered in a special limited-edition collaboration box.

*Due to limited quantities, sales will end once stock runs out.

*Release dates may differ at overseas locations.