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YOSHIDA & Co. 90th Anniversary Project 015 “HELLO KITTY × PORTER” Launch Announcement

YOSHIDA & Co. 90th Anniversary Project 015 “HELLO KITTY × PORTER” Launch Announcement

2026.03.24

YOSHIDA & Co. 90th Anniversary Project 015
“HELLO KITTY × PORTER” Launch Announcement

To celebrate the 90th anniversary of YOSHIDA & Co., PORTER is proud to introduce a special collaboration with one of Japan’s most iconic characters — HELLO KITTY.   Since her debut in 1974, HELLO KITTY has been loved by generations across all ages and backgrounds. Celebrating her 50th anniversary just recently, she has become a true global icon, embraced in countries and regions around the world. This collaboration features an exclusive HELLO KITTY design dressed in PORTER style, printed on bonded cotton fabric. A key highlight is her signature red ribbon, beautifully recreated with a soft, dimensional finish that adds a charming and tactile detail. The collection commemorating YOSHIDA & Co.’s 90th anniversary includes a wide range of items such as bags, wallets, plush toys, T-shirts, and key charms — all designed with PORTER’s original aesthetic and craftsmanship. In-store Release Date: March 28 (Sat) This collection will be available exclusively at the following locations:
PORTER flagship store, PORTER (Ginza, Shinjuku, Kobe), PORTER EXCHANGE (Shibuya, Osaka), PORTER STAND, KURA CHIKA by PORTER (Shibuya, Yokohama, Fukuoka), POTR (Ikebukuro, Nagoya, Sapporo), KURA CHIKA by PORTER HONG KONG, PORTER KOREA (Apgujeong, Itaewon, Busan), PORTER BANGKOK, Yoshida & Co. official online store, DOVER STREET MARKET GINZA E-SHOP, and Isetan Mitsukoshi Online Store.

Please check each store’s Instagram account or the official Yoshida & Co. app for details regarding sales methods. Please note that all items are available in limited quantities and will be discontinued once sold out.Stickers will not be available on the Yoshida & Co. official online store.
Certain items such as T-shirts and key charms may not be available at overseas stores.
Due to the nature of fabric cutting, the pattern placement may vary for each item and cannot be selected.HELLO KITTY × PORTER Collection
PORTER Store Information
Sanrio Official Website: https://www.sanrio.co.jp/

 
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