POTR is pleased to announce a special collaboration with Japanese fashion brand doublet, known for its real-world clothing rooted in designs that bring humor and surprise to everyday life.
2026.10.10
Product
YOSHIDA & Co. 90th Anniversary Project 011 “RIDE BLACK”
2026.01.30
YOSHIDA & Co. 90th Anniversary Project 011 “RIDE BLACK”
To commemorate the 90th anniversary of YOSHIDA & Co., a limited-edition color, “BLACK,” is introduced from the popular RIDE series of the POTR brand.Launching on Friday, January 30, 2026, the collection will be released in strictly limited quantities at a select number of stores in Japan and overseas.Designed to suit a wide range of lifestyles, the RIDE series pursues functionality that allows belongings to be carried safely and comfortably while on the move—whether traveling by vehicle, walking, or running. Carefully considered details such as the one-action adjustable C.E. strap, sling binder, and included reflector band enhance comfort and ease of use during movement. In addition to the three standard colors—Graphite, Olive Green, and Navy Blue—the limited-edition color “BLACK” joins the lineup for this release. Featuring a crisp black fabric paired with silver-toned hardware, this special edition stands out with a refined look. The interior is finished with a special-edition POTR tag created to mark the 90th anniversary.Each item also comes with an original drawstring pouch, stitched with the same 90th anniversary limited tag as the bag. Release Date: Friday, January 30, 2026
