YOSHIDA & Co. 90th Anniversary Project 010

YOSHIDA & Co. 90th Anniversary Project 010

“Marc Newson × PORTER”

To commemorate the 90th anniversary of YOSHIDA & Co., a collaborative item with world-renowned designer Marc Newson will be released.Marc Newson, an industrial designer from Australia, is known for his work across an exceptionally wide range of fields, including furniture, marine vessels, automobiles, and aircraft, as well as architecture, watches, jewelry, and fine art installations.

This collaboration features a fully reversible design utilizing two iconic materials. One side is crafted from hickory fabric, a material closely associated with Marc Newson, while the other side uses PORTER’s signature nylon twill. The bag can be reversed to suit different situations and moods, offering two distinct expressions in one item.In addition, orange accents—the iconic color shared by both PORTER and Marc Newson—are applied to the zipper tape and leather pull tabs, adding a subtle yet distinctive highlight.

Marc Newson comments:

“These bags are approachable and practical, yet they also express layered narratives—ranging from the functional qualities and clarity of design inherent in the materials, to the history embedded in the fabric, and the high level of versatility that emerges through use. The inside and outside of the bag do not oppose each other; instead, they coexist, offering both practical possibilities and the pleasure of use to the wearer.”To realize the fully reversible structure of the daypack, YOSHIDA & Co. developed an original reversible construction, enabling comfortable use on both sides without compromising functionality as a daypack.This special item embodies the shared values of PORTER and Marc Newson—a commitment to universal design paired with a relentless pursuit of functional structure.

Release Date: Friday, January 23, 2026